AgEBB-MU CAFNR Extension

David Burton
Civic Communications Specialist
2400 S. Scenic Ave.
Springfield, MO 65807

April 6, 2017

Register Now! Workshop in Springfield
May 12 Focuses on Using "Arts and Cultural
Heritage Tourism" for Economic Development

SPRINGFIELD, Mo. - Studies show that heritage travelers stay longer at their destination, spend more money and tend to put money back in the communities they visit according to Dr. Lee Ann Woolery, community arts specialist with University of Missouri Extension.

"Over the years, travelers have outgrown homogenized places and are looking for authentic experiences like those that include the arts, culture, and history of a region," said Woolery. "This is especially the case in rural areas, and we want to help communities in Missouri to an even better job with arts and cultural heritage tourism."

MU Extension's "Arts and Cultural Heritage Tourism" workshop is scheduled for 9 a.m. to 4 p.m., Friday, May 12 at the Springfield Botanical Center, 2400 S. Scenic Ave., Springfield, Mo.

The cost of the program is $20 per person and includes lunch and materials. Registration should be completed online at but can also be done by mailing or delivering a check to the Greene County MU Extension office.

This workshop is a hands-on training to pilot arts and cultural heritage tourism curriculum to be released by the University of Missouri in the fall of 2017.

"The workshop and curriculum focus on assessing, developing, designing, implementing, managing and evaluating arts and cultural heritage tourism attractions, events or initiatives from a community standpoint," said Woolery.

This workshop is geared toward leaders in community arts organizations, art studios, and galleries, heritage festivals, lodging businesses, chambers of commerce, visitor or tourism bureaus, historic preservation, museums, visitor bureaus, main street projects, community betterment and heritage areas.

Participants can also include entrepreneurs, small business owners, non-profit organizations, government departments, federal agencies and various community coalitions.

"Cultural Heritage Tourism encompasses elements of living culture, history, and natural history of place that communities value and steward for the future. These elements are specific to a community and can contribute to pride, stability, growth, and economic development," said Woolery.

Presenters include Dr. Lee Ann Woolery from the University of Missouri Extension Community Arts Program; Renee Reed Miller, an assistant at MU Extension ExCEED and MU Extension Community Arts Program; and David Burton, civic communication specialist with MU Extension.

Program sponsors include University of Missouri Extension, Greene County MU Extension, Springfield-Greene County Park Board and Hamra Enterprises and Wendy's Restaurants.

Source: David Burton, (417) 874-2954

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