July - September, 2011
ALC Announces Organizational Refresh
Organization partners with John Deere for strategic direction, creative design
Hemphill, Texas (October 21, 2011) - To better serve as a unified voice for professional loggers across the United States, the American Loggers Council (ALC) recently announced changes to the organization and its structure at its 17th Annual Meeting in Minocqua, Wis., held Sept. 29 - Oct. 1.
The changes come from a strategic meeting and brainstorm ALC's Executive Committee, which John Deere facilitated at its offices in Moline, Ill. The group met to celebrate ALC's efforts and successes, reevaluate the organization's mission, and identify ways to strengthen its impact for a strong, consistent presence in the logging industry.
"When we met back in June to discuss this transformation, we carefully analyzed our performance, especially as it pertains to supporting our members," said Danny Dructor, executive vice president, ALC. "We're excited to announce these updates and are confident they are in alignment with our goal of being the national hub for logger information exchange, linking local, state and regional organizations around the country."
The rollout will take place in two phases over the next two years. The first phase, already underway, includes the introduction of a new logo that more firmly establishes ALC's brand identity and illustrates its connection to loggers. John Deere worked closely with ALC on the creation of the logo that has been added to ALC communication materials, including its current web site and Facebook fan page.
The second phase includes a redesign of ALC's web site. The team identified a need to enhance the site and make it more user-friendly. This will include reorganizing the site's content to reinforce ALC's mission to be a national voice for loggers. ALC will work with John Deere and its creative teams to develop design elements and content.
ALC will also implement an organizational reform to more clearly define its membership and sponsorship structure in order to become more financially strong and continue inspiring and supporting loggers at the local and national levels.
"John Deere is proud to partner with ALC and support the organization in this exciting time of change," said Nate Clark, forestry tactical marketing manager, John Deere. "We really believe in ALC, its mission and its membership and is committed to helping it grow and strengthen. Both groups share the same dedication to loggers and are working hard to keep their best interest in mind."
To view ALC's new logo, visit www.americanloggers.org or
"Like" American Loggers Council on Facebook.
About American Loggers Council
The American Loggers Council is a non-profit 501(c)(6) organization representing timber harvesting professionals in 30 states. For more information contact the American Loggers Council office at 409-625-0206 or visit their website at www.americanloggers.org.