E-Commerce: How Will It Impact Missouri Agriculture?
Tuesday, February 6, 2001
10:00 a.m. - 3:00 p.m.
Holiday Inn Select Executive Center
Columbia, Missouri
Susan Henson of MO-TAC talked about marketing and merchandising on the web. She provided information concening planning online marketing, the merchandise and design of the site, marketing the site, and revison and maintence. Ms. Henson also brought up questions such as: What do you want to accomplish with a website? What image or brand do you want to present? Who do you want to attract? What products and services will you display?