Computers on the Farm Conference

Web Storefronts
Melody Wagler, Herman
January 6, 2003

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Melody Wagler of Eikermann Advisors from Hermann, Missouri discussed online marketing possibilities. Wagler demonstrated how she utilizes Microsoft bCentral Commerce Manager to manager online shopping on websites that she maintains. She also discussed the advantages and disadvantages of PayPal, eBay, and VeriSign. In conclusion, knowing the needs of the web audience that you are trying to reach was Waglers biggest advice. She presented a handout during her presentation, which is outlined below.

Web Storefronts

Microsoft bCentral Commerce Manager

Features

Cost
$24.95/month or $249.00/year

Example
http://www.swissmeats.com

More Information
http://www.bcentral.com/products/cm/default.asp?LID=32562

PayPal

Features

Cost
No set-up or monthly fees
Fees 2.9% of transaction (US dollars) starting - 2.2% if large volume

Example
http://www.jwhitneysnow.com

More Information
http://www.paypal.com/cgi-bin/webscr?cmd=p/sell/index-outside

eBay

Features

Cost

More Information
http://pages.ebay.com/help/sellingtips.html

Other information

VeriSign
http://www.verisign.com

For $9/month, you can get:

Search Engines

Some Search Engines require you to register with them before your website will show up in their results. Others search the html of your website for keywords.

There are companies that you can pay a yearly fee to sign up your website with search engines.

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