Appendix A
Economic Impact of the Dairy Industry on Missouri

green line The impact of the dairy industry on the Missouri economy was estimated using the IMPLAN model developed by the University of Minnesota. This model was used to generate "multipliers" and to estimate the number of jobs and the payroll for both bottling an processing plants.

The IMPLAN model generates "multipliers" that predict how dollars generated by the dairy industry ripple through the economy. IMPLAN generates three sets of multipliers. The direct multiplier reflects the affect of direct sales form a dairy farm or a processing plant. The indirect multiplier measures the increased output resulting from suppliers. In the case of a dairy farm, this would measure increased sales from farm suppliers that respond to the increase demand from dairy farmers by selling such things as veterinary services, milking equipment, feed, and other needs. The induced multiplier measures the increase in household spending arising from employment tied to the dairy industry. Employees of the service sector that supply dairy farmers, for example, would generate additional household spending patterns.

In 1993, Missouri dairy farmers sold 2.9 billion pounds of milk at an average price of $12.78 per hundredweight. Missouri dairy farms also marketed beef from the sale of cull cows. These sales were estimated to be worth $33 million. Total sales of dairy products in 1993 were estimated to be $405 million (Table A1).

Table A1. 1993 Missouri Dairy Farm Output

--------------------------------------------------
Milk sales (mil $)                      372
   Production (mil lbs)               2,909
   Price ($/cwt)                      12.78
Cull cow sales (mil $)                   33
   Milking cows (1,000 head)            224
   Assumed average cull rate (%)         27
   Cull cow price ($/head)              550
Total milk and cull cow sales (mil $)   405
--------------------------------------------------
Source:  Missouri Agriultural Statistics Service.

The total economic impact of direct farm sales of $405 million translates into total statewide spending of $1.05 billion (Table A2).

Table A2. Statewide Economic Impact of 1993 Missouri Dairy farm Output

                  Multipliera                 Mil. $
-----------------------------------------------------
Direct               1.0000                   405
Indirect             0.6664                   270
Induced              0.9353                   379
   Total             2.6017                 1.054
-----------------------------------------------------
aSource:IMPLAN model.

The wholesale value of output from the Missouri dairy processing industry was estimated including butter, natural and processed cheese, condensed and evaporated milk, ice cream and frozen deserts, and yogurt. Production was multiplied by the wholesale prices published in USDA's Dairy Market Statistics. The individual wholesale values were then multiplied by their respective multipliers in order to measure the direct, indirect, and induced effects, Table A3.

Table A3. Statewide Economic Impact of 1993 Missouri Manufactured Dairy Productsa

                   Effective 
                  Multipliersb     Mil. $
-----------------------------------------
Direct              1.0000         1,213
Indirect            0.8087           981
Induced             0.4897           594
   Total            2.2984         2,788
------------------------------------------
aIncludes such products as butter, cheese, condensed and 
evaporated milk, ice cream, and frozen desserts, yogurt, 
and cottage cheese.
bSource:  Multipliers for individual products are 
from the IMPLAN model.

The results indicate that in 1993 Missouri's processing plants produced $1.2 billion in manufactured dairy products. Once the indirect and induced effects are included, manufactured dairy products resulted in a $2.8 billion impact in statewide economic activity.

Next, the economic impact of fluid milk was estimated. Missouri processed 870 million pounds of fluid milk in 1993 at a wholesale value of $119 million, Table A44. After accounting for the indirect and induced effects, bottling plants in Missouri created $268 million in statewide economic activity (Table A5).

Table A4. Missouri Output of Fluid Milk Products in 1993

-----------------------------------------------------------------
July Class I milk sales (mil lbs)                          72.47
Annual fluid milk production (mil lbs)a                   869.64
1993 Class I milk prices for Missouri ($/cwt)b
   Southwest Plains order, Springfield"                    13.81
   S. Ill.-Eastern Mo. order, St. Louis"                   13.63
   Kansas City order                                       13.53
   Missouri Class I milk price, average"                   13.66
Wholesale value of fluid milk production (mil$)              119
-----------------------------------------------------------------
aEstimate based on multiplying Missouri's July Class I milk sales by 12.	
bSource:USDA

Table A5. Statewide Economic Impact of Missouri Bottling Plants in 1993

                  Multiplier    Mil. $
----------------------------------------
Direct              1.0000        119
Indirect            0.7273         86
Induced             0.5259         62
   Total            2.2532        268
----------------------------------------
Source:  IMPLAN model.

The three major sources of economic activity generated by the dairy industry are farm product sales, fluid milk products, and manufactured products. Adding the direct, indirect, and induced effects from all three sources, it is estimated that the Missouri dairy industry generates $4 billion in statewide economics activity (Table A6).

Table A6. Statewide Economic Impact of the Missouri Dairy Industry in 1993

                              Direct  Indirect  Induced   Total
----------------------------------------------------------------
                              -------------Million$-------------
Dairy farm products             405      270      379    1,054
Fluid milk products             119       86       62      268
Maufactured dairy products    1,213      981      594    2,788
Total output                  1,737    1,337    1,036    4,109
----------------------------------------------------------------

In addition the IMPLAN model estimates that there were 5,807 jobs directly tied to the Missouri dairy industry in 1991 (Table A7). These jobs did not include those related to hired labor on dairy farms, plant suppliers, and retail outlets for dairy products. The total employee compensation for processing plants in Missouri, which includes benefits, was $190 million, or an average $32,642 per employee.

Table A7. Employment for 1991 in the Missouri Dairy Processing Industrya

Product       Number of      Employee           Compensation per
               employees   compensation (mil $)     employee
-----------------------------------------------------------------
Creamery
  butter         107           2.4                 22,178
Cheese,
  natural and
  processed    2,693          79.5                 29,525
Condensed and
  evaporated
  milk         1,489          63.6                 42,704
Ice cream
  and frozen
  desserts       772          21.9                 28,360
Fluid milk       746          22.2                 29,744
Total          5,807          189.6                32,642
-----------------------------------------------------------------
aSource: IMPLAN model


University of Missouri Commerical Agriculture Extension Program
University of Missouri Outreach & Extension
For more information on the Commercial Agriculture program, contact Rex Ricketts, 573-882-4553.

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