University of Missouri Outreach & ExtensionCommercial Agriculture Program

 

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Educational Program

The program structure and educational intervention of each element are: 

Program Component: The participating producers develop production and marketing criteria that all members can first agree upon and then implement. These criteria include similar genetics, health and husbandry practices.     
Education Intervention/Impact: Producers learn the value of uniformity, including the impacts of health, genetics, and body condition for which larger producers can be more easily rewarded.

 
Program Component: Performance information is collected and developed into a marketing package for distribution to potential value- added-buyers and bids are collected from potential buyers. 
Education Intervention/Impact: Producers learn how to explore alternative marketing opportunities and negotiate prices. 

 

Program Component: Animals are commingled for a short growing phase to help prepare the animals for the next marketing stage. Individual animal health and growth data are generated for the producers’ use in making information based management decisions.
Education Intervention/Impact: Producers learn the impact of their genetic, nutrition, and health decisions on animal growth performance after the time at which they normally would have sold the animals. Information is used to improve uniformity in the current marketing group and to make management decisions for future generations.
Education Intervention/Impact: Producers are exposed to a alternative beef production enterprises – a short feeding/stocker period following weaning in which they can learn to diversify and manage their risk. 

 

Program Component: Animals are transferred to feedlots where finishing performance and health information is collected.
Education Intervention/Impact: Producers receive further feedback on growth potential and efficiency of the calves that they produce, enabling them to evaluate their management programs. 
Education Intervention/Impact: Producers are exposed to alternative beef production enterprises – confinement in a feedlot for finishing in which they can learn to diversify and manage their risk. 

 

Program Component: Animals are processed and marketed through the value-based grid marketing system and carcass quality information is returned to producers.
Education Intervention/Impact: Producers learn how to interpret feedlot gain and efficiency data as well as carcass information (yield, yield grade, and quality grade) and explore the potential impact of making changes in their operation on future profits. They learn the value of this information in marketing future generations of animals. 

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For more information about these pages or programs, please contact:
 Dr. Vern Pierce   Beef and Dairy Economist, Commercial Agriculture Program
 Joe Horner   Beef and Dairy Economist, Commercial Agriculture Program
Ryan Milhollin   Research Specialist, Commercial Agriculture Program